What's the best way to use the daily hint in NYT Strands without feeling like you're cheating?
NYT Strands is one of those puzzles where the hint system feels a little psychologically loaded because the game itself frames hints as something you have to earn by finding non-theme words first. That built-in friction is actually useful for your question, because it means the game is already nudging you toward a particular philosophy about hints.
The most satisfying approach most experienced players use is to treat the hint as a last resort after genuine effort, but to define genuine effort in a reasonable way rather than torturing yourself. Give yourself a set amount of time, maybe ten or fifteen minutes, of actually trying to find the theme words on your own. If you are completely stuck and not making any progress, using the hint is just good puzzle design working as intended. The designers put hints in the game because they knew some puzzles would stump people, and using a feature that exists for exactly your situation is not cheating by any reasonable definition.
A more specific technique that helps people feel better about hints is to use them strategically rather than desperately. Instead of hitting the hint button the moment you feel frustrated, try using non-theme words deliberately to earn the hint, then sit with the revealed word for a moment before letting it fully register. Some players will look at the highlighted hint word briefly, look away, and try to reconstruct the theme from memory rather than just staring at the answer. This keeps your brain engaged in the actual puzzle-solving process even after the hint fires. You are still doing cognitive work, just with a small scaffold underneath you.
It also helps to reframe what cheating actually means in a solo word puzzle context. Cheating implies an unfair advantage over someone else, but in Strands you are essentially playing against the puzzle designers, and they already know you might use hints. The only person whose experience you are affecting is your own. The real question is whether you feel satisfied at the end, and that is entirely subjective. Some people feel great finishing with three hints used because they still found all the words themselves. Others feel better using zero hints even if it takes forty minutes. Neither approach is wrong, and the game does not judge you or post your hint usage publicly, so the only standard you are measuring against is your own.
One practical middle ground that many players land on is allowing themselves one hint per puzzle maximum, and only after they have found at least a couple of theme words on their own. This way the hint is a nudge rather than a solution, and you still have to do most of the work. The spangram in particular is often the key to unlocking everything else, so if you use your hint to reveal one regular theme word, you are still left with the challenge of finding the spangram and the remaining words without additional help. That structure tends to feel like a fair compromise between accessibility and the satisfaction of genuine discovery.